Outperform the Competition

imageHow can hotels outperform their competition?  Let’s face it; the world of hospitality and hotels is a highly competitive one.  Every single little edge can make a substantial difference.  After all, if guests are not staying at your hotel, then they’re booking rooms with your competitors.

It is essential that you attract the ideal guests, but how?  By having a successful marketing strategy, effective customer loyalty programs, exceptional guest services and an effective pricing strategy, you can expect more guests booking rooms with you instead of your competition.  Every guest over the break-even point, of course, means profit.  The key to reaching that point is to be very proactive.

By being proactive you have a distinct edge over similar hotels in your competitive set.  Information is critical in this process.  The right business intelligence reporting means having the information you need to create strategically targeted promotions.  For example, if you know that a returning guest likes to go to the spa, then providing them with a spa discount instead of a general, generic voucher can make a world of difference.

A personal touch or “Cheers approach” shouldn’t be overlooked either.  Through business intelligence reporting, managers receive auto alerts informing them when a VIP has entered a hotel or casino.  Armed with this valuable information, managers can act accordingly and be out in front to welcome VIPs in person.  Outperforming the competition means being on your toes and understanding the needs of your guests.  Business intelligence reporting is an invaluable part of the process.